Is Your Home Price and Size Scaring Away Buyers?
What's a luxury homeowner to do? I recently sat with a couple who were consulting with their real estate broker about this very issue. Their home wouldn't qualify as a mansion, but it's no starter home either, with up to five rooms that could be called bedrooms (because they've got a closet), a mostly finished basement, in an upscale neighborhood, with a price tag that would have been well over $1 million five years ago.
Here are some of the strategies that they and their broker came up with:
- List it at under $1 million. Whether it could be listed higher is debatable in this market, but they're going to the low end of the range in order to draw in potential buyers who, psychologically, can't imagine buying a home with "million" in its price tag.
- Instead of saying five bedrooms, call one of the rooms a "bonus room" (justifiable because it's smaller and in the basement anyway). Most young families -- their most likely customers in their neighborhood -- won't be searching for a five-bedroom home, and will overlook their listing if it seems too big for them. But they'll be excited by a bonus room that can be used for office space.
- Hire a home stager to fix it up with family appeal. The stager plans to include modern, family-friendly furnishings, so that it excites, rather than intimidates or overwhelms visitors.
